Pengaruh Relationship Marketing dan Customer Value Terhadap Loyalitas Pelanggan Indihome Pada PT Telkom Indonesia di Kota Sorong

Susetyowati Sofia; Nafisah Nur Zafitri  Ashar; Agilistya Rahayu

doi:10.46772/jecma.v5i1.990

Pengaruh Relationship Marketing dan Customer Value Terhadap Loyalitas Pelanggan Indihome Pada PT Telkom Indonesia di Kota Sorong

Authors

Susetyowati Sofia Universitas Muhammadiyah Sorong https://orcid.org/0000-0003-4791-6035
Nafisah Nur Zafitri Ashar Universitas Muhammadiyah Sorong
Agilistya Rahayu Universitas Muhammadiyah Sorong

DOI:

https://doi.org/10.46772/jecma.v5i1.990

Keywords:

Relationship Marketing, Customer Value dan Loyalitas Pelanggan

Abstract

This study aims to determine how much influence Marketing Relationships and Customer Value have on Customer Loyalty. The method used in this research is the correlation method with a quantitative approach. The population in this study were customers of Indihome PT.Telkom Indonesia in Sorong City in March 2022, totaling 326 people. Sampling technique using random sampling method. The results of the study are 1), there is an influence of Relationship Marketing on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City 2) there is an influence of Customer Value on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City, 3) there is an effect of Relationship Marketing and Customer Value on Indihome Customer Loyalty PT. Telkom Indonesia, Sorong City

Downloads

Published

2023-02-27

How to Cite

Sofia, S., Ashar, N. N. Z. ., & Rahayu , A. (2023). Pengaruh Relationship Marketing dan Customer Value Terhadap Loyalitas Pelanggan Indihome Pada PT Telkom Indonesia di Kota Sorong. Journal of Economic and Management (JECMA), 5(1), 59–73. https://doi.org/10.46772/jecma.v5i1.990