MAGISA, Nurul Septya; HARDAYU, Audisty Prana. Pengaruh Ekuitas Merek dan Relational Terhadap Loyalitas Konsumen pada Supermarket Kaisar Siantan. Journal of Economic and Management (JECMA), [S. l.], v. 5, n. 2, p. 183–195, 2023. DOI: 10.46772/jecma.v6i2.1214. Disponível em: https://jurnal.umus.ac.id/index.php/jecma/article/view/1214. Acesso em: 16 may. 2024.